The change from being a former bed linen company to a luxury gift brand was a brand transformation that required a total brand overhaul. Due to the nature of the brand, we needed to ensure that it retained its luxury perception across all brand touchpoints, especially product packaging.

To truly capture the essence of SABLLÉ's rebrand, we had to understand SABLLÉ's story.

During the discovery phase, we worked closely with their team to gain a deep understanding of their brand shift.

By the end of this, we understood what SABLLÉ stood for: Tranquil Elegance.

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Visual Identity

Leaning into simplicity, we crafted a type-based identity. The logo is a simple wordmark, written in an easy-to-read yet elegant serif font.

We used neutral colors and warm earthy tones to further emphasize their brand ethos.

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The new brand identity has helped SABLLÉ communicate their values to customers and position itself as a luxury gift brand. The new packaging design has also helped to enhance the overall customer experience, making SABLLÉ a trusted brand for luxury gift items.