When brainstorming Panar’s new website design, we knew that it needed to look simple and modern while also depicting the industrial history of the brand. We also needed to ensure that their information and products could be accessed easily and intuitively.

We needed to create a modern, simple website that allowed easy access to Panar's product information.

Design Language

We took inspiration from the shape and structure of the Panar logo to create line motifs and icons that ran through the website.

We also needed new imagery to make the website pop. So, we partnered with a media company to capture images that convey the brand’s essence.

‍

The website redesign effectively highlighted Panar's leadership in a very traditional yet major African industry, positioning them as a truly modernised company. Visitors can now clearly see both the company's products and appreciate its heritage, which strengthens brand equity. The website has become a major touchpoint for Panar.