High Fashion by JOL
High Fashion by JOL
High Fashion by JOL
High Fashion by JOL
High Fashion by JOL
High Fashion by JOL
High Fashion by JOL
High Fashion by JOL
High Fashion by JOL
High Fashion by JOL
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Project Overview
High Fashion by JOL is a luxury street fashion brand led by one of the biggest personal brands in Afrobeats & fashion with a personal style that's a unique blend of art and fashion that is consistently shown in the brand. We were sought to create a website that would allow their global community of over a million people to shop simply and seamlessly.
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The Problem
Our mission was to craft a modern e-commerce website that caters to a global audience of art-in-fashion lovers, seamlessly handling currency conversion for global orders, shipping, and more, while providing a smooth shopping experience. Additionally, creating a minimally designed website that showcases the bold character of the brand added a layer of complexity.
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The Crevtus Way
To carry out this project, we aimed to create a website that is both striking and uncomplicated. It should be user-friendly, easy to navigate, and equipped with essential features to facilitate smooth global transactions.
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The Craft
Design Language
The design was minimal and intentional, aimed at providing a seamless shopping experience. Every element on the website was carefully curated to ensure that the user's focus remained on the products and their unique avant-garde aesthetic.
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Easy Navigation
The primary purpose of the website was to create an optimised shopping experience. To do this, we created a large menu with links to the main clothing categories. We also designed a large, minimalist footer that makes it simple for customers to find more brand-related information.
Lastly, we made sure that people could save fashion items they like using a Wishlist feature, allowing them to buy them later when they're ready.
Interactive Product Images
To enable a seamless shopping experience, it is essential that buyers know exactly what they want to purchase with little to no friction. We ensured that front and back views of all items could be accessed with a simple mouse hover.
Global Service Integration
High Fashion is a global brand, so we made sure to include features like currency conversion and global shipping to cater to its global audiences’ needs.
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Impact
Since its launch, the website has successfully made the brand’s experience and products available to a global audience. It has facilitated numerous transactions, bringing the founder’s vision of high fashion to reality.
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