Emerging Africa faced two primary challenges: the need for a new and modern website to showcase their growth and status as a leading African financial institution, and the need to efficiently organise the information related to their subsidiaries.

We began by putting ourselves in the shoes of our clients and their audience. We had conversations with stakeholders and did research to fully understand the African financial services industry. In this phase, we discovered the importance of segmenting Emerging Africa's audience, enabling us to develop a streamlined website structure for easy access to subsidiary information with clear communication channels and a contemporary UI design for seamless functionality across all devices.

Optimising Information Architecture

To serve Emerging Africa’s multiple audiences, we reorganised the information architecture in an intuitive manner by creating subsidiary pages that can be accessed from any part of the website.

Additionally, we implemented a custom content management system to enable all subsidiaries to update their information without requiring technical expertise.

Finally, we established a centralised newsroom, serving as the hub for all information, including news and press releases, related to Emerging Africa.

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The new website showcased their leadership in the financial sector and improved access to subsidiary information, enhancing engagement.