2023 Shades of Branding
The year is coming to an end, and in the spirit of New Year's resolutions, we have decided to reflect on the things that worked well this year and how we can improve upon them in the coming year. Therefore, we have compiled a book that encapsulates the highlights of Nigerian branding in 2023.
Introducing '2023 Shades of Branding':
After extensive research and effort, we are thrilled to present to you '2023 Shades of Branding'—an album showcasing some of the Nigerian branding industry's greatest hits in 2023.
What to Expect:
Did you know that this year saw significant advancements in the use of new media and technology in marketing? From 3D billboards to the increased utilization of immersive technologies like holograms.
Afrobeats also made massive waves across the continent, and our other creative industries also flourished.
In a fascinating turn of events, Nigeria was rated as the most influential country on the internet.
These are just a few intriguing insights you'll find in the book. We've also analysed future trends and shared insights on how your brand can leverage the momentum of 2023 to plan for a better 2024.
This book is divided into six engaging sections, covering topics such as the rise of Nigerian brands internationally, local brand growth, the impact of new media and technology like AI on the branding landscape, remarkable rebrands, the influence of social media, and future projections for 2024.
We believe it will be an insightful read, packed with easy-to-apply insights to give your brand the edge it needs.
Can You Trust Our Insights?
Yes, you can. Our insights stem from a blend of research, our collective industry experience, and deeper insights from specialists in the field. Nevertheless, insights are just one aspect of the story.
Can You Trust Our Predictions?
Regrettably, purchasing a crystal ball wasn't within our budget this year. However, as a design agency, we are well-positioned to identify trends. While we don't claim all our speculations will be 100% accurate, we believe they will be correct a majority of the time.
What’s Next?
Download '2023 Shades of Branding' now. We guarantee it will be an enjoyable and enlightening read. Lastly, remember that we rise by lifting others, so please share this with someone who would find value in our labour of love.
