2023 Shades
of Branding
Actionable Insights for Nigerian Brands in Bite-Sized Stories.
What
is this
?
It is a glimpse into the cool stuff Nigerian brands did in 2023, packed into short tales and insights you can use for your brand.
What
this isn’t
!
Not a boring report! Expect no charts or statistics—just engaging narratives that capture the Nigerian journey and the brands shaping it.
Who
is this
for
?
Crafted for all brand wizards: strategists, managers, marketers, communicators, and brand owners —anyone involved in amplifying brands' impact.
What
is this
?
It is a glimpse into the cool stuff Nigerian brands did in 2023, packed into short tales and insights you can use for your brand.
What
this isn’t
!
Not a boring report! Expect no charts or statistics—just engaging narratives that capture the Nigerian journey and the brands shaping it.
Who
is this for
?
Crafted for all brand wizards: strategists, managers, marketers, communicators, and brand owners —anyone involved in amplifying brands' impact.
What you will find inside.
Get a sneak peek at the six exciting sections we've cooked up, showcasing the rise of Nigerian brands in 2023
01
We Global Baby!
01
We Global Baby
X3M Ideas On An Extreme Feat
Afrobeats, It’s Our Time!
At this point, Guinness World Records, Cut Us Our Cheque!
Nollywood? More Like Ball-yWood (Nah, this titlewas cringe).
And Now You Come In, America’s Got Talent.
02
Behold, The Power of Naija
02
Behold, The Power of Naija
This is Big Brother
Acts of Goodwill
Apparently, We Listen to Podcasts, Like A Lot
Who English Epp?
03
Harnessing “New Media”
03
Harnessing “New Media”
20 Years Later, Aki and Pawpaw Are Still Playing Games
3D Billboards, Holograms and The Metaverse.
Spoiler Alert: Social Media Platforms Keep Evolving
You Knew We Had to talk about AI Right?
04
The Brands That Make Nigeria
04
The Brands That Make Nigeria
Another Banger: Rema’s Personal Brand
New Identities, New Skins
Nigerian Brands Can Be Playful
05
Creators, Influencers, or Just Very Powerful People
05
Creators, Influencers, or Just Very Powerful People
Mom, I Want to be a YouTuber When I Grow Up
Short Form Videos, Long Money
Imagine Us Talking About ARCON.
06
2024 Shades: What’s It Going To Be Like?
06
2024 Shades: What’s It Going To Be Like?
?
Plus loads of expert opinions...
- Steve Babaeko
- Salem King
- Funsho Felix
- Virtuous Irianele
- Bolutife Awakan
- Derrick Ikenga
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- Onyinyechi Anozie
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- Tennie Oyewole
- Tomiwa Talabi
- Noel Abdullahi
- Tomi Wale
- Adedammy Adedotun
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- Demola Lawal
- Tola Ayeni
- Opeyemi O.
- Soji Oyemomi
- Godfather
- Oluwafemi Ogunsanya
Did you know
?
Did
you
know
?
Nigerians are one of the most influential groups on the internet.
How do you make them your brand ambassadors for free?
Nigeria is the second-highest consumer of podcasts in Africa.
How can you tap into this exciting new demand?
Rema is the first African artiste to hit 1 billion streams on Spotify.
What ‘rhema’ can his brand teach yours?
Your 2023 Shades of Branding is here.
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